Why You Need To Market Your Ebook
When I published my first book on Amazon I was so excited! I held my finger over the submit button to with anxiety. Will people like my book? Will people read my book? I learned a lot in the weeks to come after I pushed this button. I learned that unless you are super famous, you will need to market and hustle to get your book read!
In this blog post, you will learn:
– Why you need to market your Ebook
-Why you should market your book before you actually publish or even start writing your book
-What is a launch team
-How a launch team improves your self-publishing success
Why You Need To Market Your Ebook:
I hit the submit button on my first self-published book thinking that sales would naturally come. I waited…and waited…and waited. No sales! Several weeks passed by and still there were no sales. That is when it hit me, that I had not built a name for myself. Without creating a brand and authority, why would anyone want to listen to me!
But how do I create my authority or brand? Through marketing of course!
Amazon is currently one of the largest and most popular markets to buy and publish paperback books and Ebooks. In 2014, there were 3.4 million books published on Amazon according to Techcrunch.com. That’s a lot of competition for someone without a following!
It’s easy for your book to get lost in all of this competition. Besides the sheer volume of books published, there are also special algorithms that Google and Amazon set to allow for only the most popular books to be easily discovered. And by popular, I mean only a book that has lots of reviews, lots of positive reviews, and big sales will be “popular” and easily found on Amazon.
For example, Amazon has a “Best Sellers” marketplace for both free and paid books. If you have sold lots of books, then your book will make it on this easily to view best sellers list. Amazon also sends out emails with “recommended” books, which are often books with high volumes of sales.
How can you get lots of people to buy or review your book if you are a brand new author?
Truth is, its hard! And that’s why you need to market your book and make it visible to the world. Because Amazon and the big internet search engines wont help you at first.
Thats why you should market your book before you actually publish or even start writing your book!
I learned from my first book that I needed to market my book to my friends, family, and healthcare community. But I also realized that I should have been marketing my book even before it was published! Because, after I published my book-I really didn’t have any followers or fans. If you market your book while you are writing it, at least you will be collecting some potential readers along the way. So that when you do publish, there will be people waiting to get your book.
3 Things I Would Have Done To Market My Book Before It Was Published:
I would have created my Facebook group long before it was published.
You want to grow a loyal fan base. In order to do this, your readers have to know and respect you. I have learned that email marketing is great, but it doesn’t really connect you with your readers. As a result, building a strong community and Facebook is one of the best platforms currently to do this! In addition, Facebook is free and it takes about 2 min to set up a group!
Turn my blog posts into book chapters and modify my book chapters into blog posts:
I should have been turning my chapters into modified blog posts, or turning my blog posts into modified chapters. I should have been writing about my process and what I was learning. Using materials you have already written, and modifying them or repurposing them, will save you valuable time and enable you to grow you reader base quicker!
Build A Launch Team: